Business Model — MeshedLifestyleFitness

1. Value Proposition

  • Full Turnkey Accounting Support specifically designed for fitness clubs, sports clubs, and sporting events.

  • Simplifies financial operations: bookkeeping, payroll, tax compliance, reporting, and event accounting.

  • Provides clarity, compliance, and peace of mind, allowing owners to focus on growth and community.

  • Offers industry expertise with knowledge of unique challenges such as memberships, sponsorships, ticketing, and seasonal fluctuations.

2. Customer Segments

  • Fitness Clubs & Gyms (boutique studios, multi-location franchises).

  • Sports Clubs & Associations (teams, federations, community clubs).

  • Event Organizers (competitions, tournaments, sporting events).

  • Health & Wellness Businesses (yoga studios, martial arts schools, personal training centers).

3. Channels

  • Website (primary channel) — lead generation, service showcase, pricing transparency.

  • Direct Sales & Outreach — targeted approach to fitness clubs and associations.

  • Partnerships — collaborations with gym equipment suppliers, sports consultants, and event organizers.

  • Referrals & Word-of-Mouth — leveraging satisfied clients to expand network.

  • Digital Marketing — SEO, social media (LinkedIn, Instagram), and email campaigns.

4. Customer Relationships

  • Dedicated Account Managers for premium clients.

  • Self-service portal for document sharing, payroll, and reports.

  • Onboarding support for smooth transition.

  • Ongoing advisory — regular check-ins, quarterly reviews, and financial strategy sessions.

5. Revenue Streams

  • Subscription Plans (CAD):

    • Starter (small clubs & studios).

    • Growth (multi-location or expanding businesses).

    • Elite (large clubs & associations).

  • Add-On Services: event accounting, system integration, on-site finance lead.

  • Custom Pricing: for large-scale or complex organizations.

  • One-time setup/migration fees for onboarding.

6. Key Activities

  • Delivering monthly bookkeeping, payroll, tax filings, and compliance.

  • Preparing financial reports and forecasts.

  • Providing specialized event accounting.

  • Maintaining secure digital systems for data sharing and reporting.

  • Marketing and client acquisition.

7. Key Resources

  • Skilled accounting professionals with fitness & sports industry expertise.

  • Digital accounting tools (cloud accounting, payroll, reporting software).

  • Client portal & integrations with POS, ticketing, and membership systems.

  • Brand & website for online presence and client acquisition.

8. Key Partnerships

  • Technology providers (accounting software, payroll systems, membership management tools).

  • Event organizers & sports associations (for recurring event contracts).

  • Legal & tax advisors (for compliance across provinces).

  • Marketing agencies (to build brand awareness).

9. Cost Structure

  • Fixed costs: staff salaries, software licenses, office/remote infrastructure.

  • Variable costs: client onboarding, system integrations, event-specific support.

  • Marketing & sales costs: digital campaigns, partnerships.

  • Professional fees: legal, compliance, auditing.